The Action Plan I Followed to Make $11.5K in 60 Days
All of my steps, documented, so you just have to replicate them.
THE 60-DAY
FRAMER BUSINESS
ACTION PLAN
How I went from zero to $11,579 — and what to do on each day to replicate it.
This isn't theory. Every step below is something I actually did during a 60-day experiment where I built a Framer business from scratch under a fake name. No followers, no reputation, no face. Just skills and a laptop.
$11,579
TOTAL rev.
3,000+
Followers
$20,000+
All time template rev.
~$8,000
All time Affiliate rev.
Phase 1
Foundation (Days 0–7)
Goal: Set up your presence and start showing up.
Day 0 — Set Up Your Identity
Create a new Twitter account. Why Twitter? Because that's where business owners and the Framer community live. Not Instagram, not LinkedIn — Twitter is where the conversations happen and where your buyers are.
Pick an easy-to-remember name that's short and easy to read for an international audience. If you're not showing your face, use an AI-generated profile photo — it works fine.
Write a bio with three parts: (1) what you are or what you do, (2) what you can do for your audience, (3) a call to action like "DM me to start a project" or "check out my templates."
Pin a tweet that shows what you do or what you're building.
Day 1 — Define Your Money Strategy
Pick one income stream to start with and stick with it for the first 30 days. Don't try to do everything at once.
Templates make the most sense to start with, because you build your audience while building the product. The content writes itself — you're sharing your process, progress, and learnings along the way.
Client work = fast cash. Templates = passive income. You can have both eventually, but start with one.
Set a revenue target (mine was $10K in 60 days).
Days 2–7 — Start Posting and Engaging
Post 1–2 tweets per day minimum — tips, breakdowns, observations about Framer, whatever feels natural.
Reply to 20–30 accounts in the Framer and web design space daily. These need to be genuine, valuable replies — not "great post!" or AI-generated filler. Actually add something to the conversation.
Study what top Framer accounts post and how they structure their tweets.
Start building your portfolio. These don't have to be full websites — they can be concept pieces, micro-interactions, scroll animations, or small design explorations. Just start creating and posting about your work.
Milestone check:
You have a live profile with a clear bio and pinned tweet, you're posting and engaging daily, and you've started building portfolio pieces.
Phase 2
Growth + Credibility (Days 8–16)
Goal: Build authority and set up your monetization infrastructure.
Days 8–10 — Keep Posting and Find Your Mix
There's no specific order to the type of content you post. Basic tips, value tweets, tutorials, process breakdowns, "how I built this" threads — all of these work. Do a mix of whatever feels right.
Start documenting your journey publicly. People follow stories, not just skills.
If burnout starts creeping in — and it will — just do your part and move on. Post your work, share it, and don't live on Twitter. Don't let a post that didn't perform well bring you down. You can always go back later and repackage posts that deserve more reach.
Days 11–13 — Apply for Framer Partner
Once you have a solid profile and a few portfolio pieces posted, apply for Framer Partner status.
I got approved on day 15 — this unlocks 50% affiliate commissions on every template remix where the buyer purchases a Framer site plan.
This single step has generated over $8,000 in affiliate revenue for me since the challenge. It's passive income you earn on top of every template sale, without doing anything extra.
Days 14–16 — Build Your Personal Website
Build a Framer portfolio site for yourself — this becomes your main selling tool.
Showcase your best work, link your Twitter, and add a book-a-call link instead of a basic contact form.
I used a Cal.com embed for scheduling calls. The key move: I added custom questions like "What's your company name?", "What do you need?", and "How many pages?" — plus a required checkbox: "I confirm I have at least a $2,000 budget for this project." This filters out low-paying inquiries so every call is worth your time.
Post about your website launch — it's content too.
Milestone check:
You've applied for Framer Partner, your personal site is live with a booking system, and you're consistently posting and engaging every day.
Phase 3
The Template Grind (Days 17–40)
Goal: Build, package, and submit your first premium template.
This is the longest and most important phase. Days 17–40 is where I made $0 in new revenue but built the thing that eventually made $20,000+. Most people quit here.
Days 17–20 — Research and Plan Your Template
Study the top 10 selling templates on the Framer marketplace. Note what they include vs. what's missing — find the gap.
Identify a core problem. Based on the template category you're designing for, think about what is the major pain point or goal for users in that space. They need more than just a pretty website — what are they really trying to achieve?
Come up with a one-word name that's catchy, memorable, and makes sense for the solution.
Write a tagline — short, punchy, and clearly communicates the main benefit or outcome of using this template.
Define the core problem in one to two sentences, focusing on the frustration or obstacle your buyer faces.
Think about how your solution solves it. The solution has multiple components: (1) a very specific website with a clear benefit, and (2) value-add resources that go beyond design — things like AI copy prompts, guides, checklists, blueprints, video tutorials. This is what turns a template into an offer.
List out every page it will have: Home, About, Contact, Pricing, Blog, 404, Terms, Privacy, any CMS collections — everything mapped out before you start building.
Days 21–30 — Build the Template
Connect everything to the CMS so buyers can customize the entire website from one place. This is way easier for beginners than jumping into the design canvas and potentially messing things up.
Include every essential page you mapped out in your plan.
Use real content and copy — not lorem ipsum. Buyers need to see the vision.
Test responsiveness on every breakpoint.
Obsess over the details. The Framer review team will notice every small thing, and if the quality isn't there, they'll reject it.
Days 31–35 — Debug and Polish
Debug all publishing errors before submission.
Test every interaction, animation, and CMS connection.
Create a duplicate version: one project is the preview, another is the remix file people actually get.
Days 36–40 — Package It as an Offer + Set Up Sales
Record a video walkthrough showing how to customize the template.
Create whatever extra resources you planned during the research phase — guides, prompts, checklists, whatever makes your package complete.
Build a style guide generator or brand kit.
Promise free lifetime updates + email support.
This is why people pay $149, not $29 — the buyer gets everything they need to actually launch.
Set up your template on Polar with two tiers: (1) Basic — single-site license, and (2) Pro — multi-site license, which is better for agencies who want to use it across multiple client projects. Get your checkout link ready.
Days 38–40 — Submit to Marketplace
Submit your template to the Framer marketplace.
Expect 1–2 review rounds before approval.
While waiting: keep posting, keep engaging, keep building your audience.
Milestone check:
Template submitted, full bonus package ready, Polar set up with checkout links, and you've maintained your posting cadence throughout the grind.
Phase 4
First Sales + Client Work (Days 41–50)
Goal: Get your first template sales and start exploring client projects.
Days 41–43 — Don't Wait for Marketplace Approval
Pre-sell to warm leads via Twitter DMs while your template is under review.
I sold my first $149 template through a DM before marketplace approval.
Message people who've engaged with your content and shown interest in Framer.
Days 43–45 — Template Goes Live
When approved: plan a 24-hour free giveaway to boost the marketplace algorithm.
Important: don't switch your listing from paid to free (that resets placement). Instead, share the remix link directly while keeping the listing paid.
For your launch announcement, try using Jitter for building a slick animation with screen recordings of the template — it lets you create great motion content without learning After Effects.
Message past leads and engaged followers when it goes live.
Days 45–48 — Start Closing Client Work
By now, inbound inquiries should be coming through your DMs and website.
Here's what I charged: $2,000 for a landing page (development only). If design was included, $3,500 for a landing page. Additional pages around $500 each, and an additional CMS collection around $1,000.
During this phase I worked with three clients: a landing page design + development project for $2,000, a multi-page website (development only) for $4,000 where the client ended up only paying 50%, and a design + development project.
Days 48–50 — Decide Your Path
Now that you've experienced both templates and client work, you can decide: do you want to keep doing both, or focus on one?
Everyone is different. Personally, I would never do client projects again — it's just not for me. But some people love the direct client interaction and faster cash flow. There's no wrong answer here.
Milestone check:
You've made your first template sales, tried client projects, and you're starting to see which income stream fits your style.
Phase 5
Momentum (Days 51–58)
Goal: Keep stacking and let the machine work.
Days 51–53 — Keep Your Template Fresh
One little trick: every now and then, go into your template, make a tiny edit (delete a period, add it back), and save. The marketplace shows "updated 1 day ago" or similar — and it gives buyers the feeling that this is an actively maintained, up-to-date template. The marketplace counts any save as an update.
Reach out to buyers and ask for reviews — social proof drives more sales.
Days 53–56 — Grind Client Projects (If You Chose To)
If you're still doing client work, this is your sprint phase.
Repackage successful project work into Twitter content — case studies, before/afters, process breakdowns.
Every project you complete becomes a new portfolio piece and drives more inbound leads.
Days 57–58 — Let the Passive Machine Run
Your Framer Partner affiliate commissions should be rolling in by now.
Every template remix that converts to a site plan = 50% commission to you.
You do nothing — the marketplace and Framer handle everything.
This is the income that keeps paying after day 60.
Milestone check:
You're still posting daily, template sales are coming in, and you've found your rhythm between active work and passive income.
Phase 6
Close Strong (Days 59–60)
Goal: Wrap up and set the foundation for what's next.
Days 59–60 — Wrap Up and Reflect
Finish any open client work and deliver final files.
Collect any outstanding payments.
Share a post about what you achieved and what you learned — this kind of content performs incredibly well and it's a great capstone for your journey.
What Happened After Day 60
Here's why templates and affiliates matter:
Client revenue stopped the moment I stopped working.
Template revenue kept going — $20,000+ total and counting from a single template.
Affiliate commissions kept going — $8,000+ total and counting.
Key Rules I Followed Every Single Day
1.
Post every day.
No exceptions. Even on the days I made $0 and felt like quitting.
2.
Engage genuinely.
Reply to 20–30 accounts daily with real, valuable replies — not filler.
3.
Document, don't just build.
Every project, every milestone, every lesson = content.
4.
Treat templates as offers, not files.
The bonuses and packaging are what make people pay premium prices.
5.
Stack income streams.
Templates for passive income + affiliates for compounding + client work if you choose to.
6.
Don't wait for permission.
Sell before marketplace approval. Post before you feel ready. Ship before it's perfect.
Want to learn how to make your first $1,000 with Framer?
I'm doing a free live training on APR 4TH. Register below.